Scientists at Purdue University have created the world’s whitest paint — so reflective it cools surfaces by up

Scientists at Purdue University have created the world’s whitest paint — so reflective it cools surfaces by up

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Scientists at Purdue University have created the world’s whitest paint — so reflective it cools surfaces by up to 8°C (14°F) below ambient temperature. It reflects 98.1% of sunlight and radiates infrared heat away into space, enabling buildings to stay cooler naturally.

This innovation has been recognized by the Guinness World Records and could reduce global energy consumption by drastically cutting air conditioning use — especially in urban heat islands. The paint is based on barium sulfate particles, commonly used in photo paper, but optimized for size and density to maximize solar reflectivity.

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