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In 2024, Tesla—once one of the most admired tech brands in the world—experienced a significant brand value decline of $15 billion. This drop came amid mounting criticism of Elon Musk’s leadership, increased competition in the EV space, and growing concerns over quality control and market volatility. While Tesla remains a key player in the automotive industry, its brand perception took a hit in global rankings.
Analysts attribute part of the loss to public controversies surrounding Musk’s decisions and statements, as well as fluctuating investor confidence. Despite innovation in AI and energy, brand trust and loyalty dipped, highlighting how leadership behavior can directly influence a company’s market strength—even when the product is strong.
,Tesla2024 ,BrandValue ,ElonMusk
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